How to build your target audience through WhatsApp?

Sure, you want to build your target audience and convert prospects into long-term customers. But how can you do that? Through WhatsApp group chats. Yes, you read that right. While this may sound confusing just yet, read on. It will all make sense.

Create a public group

If you are looking to reach a large group of people then simply create a group and send custom link invites. You don’t have to manually add each and every individual. All you need to do to build your subscription base is send out the invites, post the link on social media, email newsletters or even on your website.

How can you get people to join the group and remain a part of it?

It is vital that you realize that simply posting the link on several forums and sending out invites isn’t enough. You need to give people a reason to join. You can do that by enticing people with exclusive offers that they can only get by becoming a member of the group. Run a promotion if you deem it feasible. You can also ask people to opt-in your group. Ask for the permission of people who subscribe to your blog, buy a product or service, and create an account on your website to add them into your group. Last but not the last, you can even ask the people you meet in person at your retail outlets or trade shows if they would like to be a part of the group. Don’t forget to tell them what’s in it for them.

Once you do get people to join the groups, you will then have to make sure that they remain a part of that group. This is the hardest part. Engaging with your audience is the key and it is only through meaningful content that you can sustain their interest over a long period of time. Regularly providing essential tips or tricks to improve the lives of your customers can be one way. Also, you could encourage the group members to chat amongst themselves by asking them to share their reviews or images after using your products or services. Then through the user-generated content not only can you increase your business reach but also ensure brand loyalty.

The essence

It goes without saying that without the right content you won’t be able to keep your audience engaged and that might result in them opting out of the group. Hence, always ensure that you do not compromise on the quality of the content that you share in the group. Personalize your messages to your audience as much as you can and continue to build trust.  Note that you should limit your frequency of messages in your WhatsApp groups, keep your messages short, and keep on offering your audience exclusive offers that encourage them to remain a part of the group.

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